λithi/the Greek souvenir
The role of λithi, the Greek souvenir, is to act as an abstract hourglass that shows the flow of time and let the tourist count the days until his/her next holidays to Greece.
The main concept behind λithi, is based on the role of the souvenir, which is an object of memories from a visit to a specific destination.
The purpose of this product is to allow each tourist to be able to add a personal experience from his/her vacation to it, in order to create an emotional bond with the object. The Greek element is emphasized by the choice of materials and from its form which is inspired by absolute geometrical shapes.
The souvenir is made out of Greek white marble from the area of Dionysos, and on the inside you can find Greek olive oil and Greek sea water. These three materials were chosen in order to represent the diverse Greek landscape. The marble represents the mountains; the water represents the sea and the olive oil, the sun, allowing the tourist to take a piece of Greece back home.
λithi was designed in collaboration with Denitsa Simeonova, an expert in tourism and destination image formation.
λithi is part of the exhibition “It’s all, oh so souvenir to me”, happening right now in Athens. For more info please visit Occhi